ake a look at KFC. In 2019, it introduced online ordering to KFC.com to get ahead of the rising popularity of fast-food delivery. Even before COVID, its digital infrastructure was well-equipped to handle the demand that 2020 would bring. And when COVID closed the doors of nearly 4,660 locations, the KFC team found a few innovative ways to spice up their online presence. Alongside the ease of curbside pickup, they created new contactless delivery partnerships with Doordash and the like—making an already quick-and-easy process even more seamless when safety became a necessity. Back in April, CEO of KFC’s parent company Yum! Brands called out that “40% of KFCs online orders were coming directly from KFC.com.” With the ability to pivot their platform, the very site they launched to boost online ordering in 2019 quickly became a main source of revenue in 2020. It’s also worth noting that they temporarily pulled their long-standing slogan “It's Finger Lickin' Good” in an effort to stay sensitive to the moment. Yet another great example of its ability to pivot in the face of uncertainty.