231TH is an exhibition booth a meeting point and a brand name

231TH is an exhibition booth a meeting point and a
brand name

231TH is an exhibition booth a meeting point and a brand name

Branding and exhibition booth design for the Hotel Association of Thessaloniki at Philoxenia 2017, TIFF Helexpo, Thessaloniki.

The booth had to appear neutral, uncluttered from any heavy branding elements and had to work as a place-mark within the exhibition hall since it belonged to the hotel association that engulfs all the local exhibition participants.

For this reason the booth was designed as an object that worked as an orientation mark within the hall and as info-point for the city’s key strengths. The various information were also objectified and displayed as exhibits.

photos: Stefanos Tsakiris

Branding and exhibition booth design for the hotel association of Thessaloniki in Philoxenia 2017, TIFF Helexpo.

The booth had to appear neutral, uncluttered from any heavy branding elements and had to work as a place-mark within the exhibition hall since it belonged to the hotel association that engulfs all the local exhibition participants.

For this reason the booth was designed as an object that worked as an orientation mark within the hall and as info-point for the city’s key strengths. The various information were also objectified and displayed as exhibits.

photos: Stefanos Tsakiris

Branding and exhibition booth design for the hotel association of Thessaloniki in Philoxenia 2017, TIFF Helexpo.

The booth had to appear neutral, uncluttered from any heavy branding elements and had to work as a place-mark within the exhibition hall since it belonged to the hotel association that engulfs all the local exhibition participants.

For this reason the booth was designed as an object that worked as an orientation mark within the hall and as info-point for the city’s key strengths. The various information were also objectified and displayed as exhibits.

photos: Stefanos Tsakiris

Branding and exhibition booth design for the hotel association of Thessaloniki in Philoxenia 2017, TIFF Helexpo.

The booth had to appear neutral, uncluttered from any heavy branding elements and had to work as a place-mark within the exhibition hall since it belonged to the hotel association that engulfs all the local exhibition participants.

For this reason the booth was designed as an object that worked as an orientation mark within the hall and as info-point for the city’s key strengths. The various information were also objectified and displayed as exhibits.

photos: Stefanos Tsakiris

Branding and exhibition booth design for the hotel association of Thessaloniki in Philoxenia 2017, TIFF Helexpo.

The booth had to appear neutral, uncluttered from any heavy branding elements and had to work as a place-mark within the exhibition hall since it belonged to the hotel association that engulfs all the local exhibition participants.

For this reason the booth was designed as an object that worked as an orientation mark within the hall and as info-point for the city’s key strengths. The various information were also objectified and displayed as exhibits.

photos: Stefanos Tsakiris