Visual branding, packaging system and social media strategy for the most wonderful and yummy powder!
Dosegefsi is the new culinary product that redefines traditional Greek fruit and veggies and introduces them again to the modern everyday kitchen! Only this time through a fine powdery form!
Since a new product needs a proper introduction, we illustrated the well-known hand gesture of pouring so the consumer knows right away how is this new product supposed to be used! To achieve this and bring it closer to Greek origins, we followed a traditional look ’n feel for the illustration style.
What goes hand in hand with a traditional hand illustration is the products’ strong typographic approach. The Didot display font, magnificently crafted by the Greekfontsociety carries across the products’ Greek origin and the brand’s traditional character in the most contemporary manner! The Nitti mono space by Boldmonday supports all of the products required information and complements the contemporary-traditional character of Didot! Last but not least, the products’ intense aromas get across through the labels’ vibrant color palette!
All the above constitute a rock solid approach to the products vissual branding system. A symbol and a label layout work hand in hand to introduce the product, explain its use and charm the consumer!
Beyond the initial brand elements, we handed over a digital manual defining the brand's strategy and analyzing creative ways that will carry the brand's culture accross social media. We defined the main content pillars, copywriting strategy for instagram filler posts, provided examples and suggestions for props and colors to be used in DIY home photography and more. In order to support the above needs, we have been designing ever since various brand collateral elements and creating all CGI packshots. All above services work in fine balance with the goal to enhance the brand's culture and simultaneously help the selling process.
Vissual Branding Strategy
Brand Identity Design
Packaging Design
Social Media Strategy Guide
CGI
Brand Collateral Design
VISUAL BRANDING & CGI
PACKAGING SERIES
INSTAGRAM CONTENT CURATION
& COPYWRITING
BRAND COLLATERAL
BUILDING ON BRAND CULTURE
© 2024 oright studio
© 2024 oright studio
© 2024 oright studio
© 2024 oright studio
© 2024 oright studio