Danae Vasilaki is a Greek fashion brand of women’s clothes with a focus on staple pieces that want to be familiarly weird.
The brand’s focus is to provide elegant and up to date fashion choices that are easy to match and can be easily worn regardless the occasion. Essential choices of modern fashion that are getting enriched regularly with limited avant grade collections.
The designers sentiment on nowdays fashion is to stay different. “Different is unique. Stay imperfect, fluid and always modern." This balance between being weird but attractive is what we aimed for with the design of Danae Vasilaki e-shop.
All element are there, easily accessible by the most novice user, but there is always something that feels a bit “off”. Oversized “call to action” buttons, typography that feels almost out of proportion and an undefined grid of images are some of the design tricks that achieve the notion of something that is familiarly weird.
Experience Strategy
UX/UI Design
Project Management
Content Creation
Prototyping
Development
© 2024 oright studio
© 2024 oright studio
© 2024 oright studio
© 2024 oright studio
© 2024 oright studio