There has never been a one-size-fits-all approach to multichannel. It starts with a holistic picture of your own customer journey and continues with strategies tailored to the platforms that make the most sense for your business. As the pandemic pushes people to spend more time online, they are searching more often, in ways both new and familiar. As their intent changes, so should your ability to cater to these needs. In this piece, we’ll look at a few ways brands have enhanced their storytelling, products, or services to add value to their customers’ new normal. By the end, you’ll have three takeaways to help push your multichannel strategies forward—or pivot them—into the post-pandemic economy.